Wisconsin’s Global City

Where Midwest heritage meets modern creativity, Milwaukee has historic neighborhoods, buzzing entertainment districts, acclaimed museums and a legendary festival scene. From craft brews to lakefront sunrises, it’s an easygoing yet energetic vacation destination.

Active downtown

Stroll a walkable city center packed with live music, riverfront paths, restaurants and nightlife.

Unique attractions

Find everything from science museums and cultural institutions to a casino resort and manicured gardens.

Water bliss

Paddle three major rivers, sail on Lake Michigan, take a sightseeing boat tour or relax on beaches.

Magnificent Milwaukee

Major Museums

  • Visit this masterpiece of architecture and extensive collection spread over 40 galleries.

  • Find classic bikes, interactive exhibits and legendary stories of the two-wheeled beauties.

  • Marvel at the world’s largest collection of bobbleheads, with over 10,000, at this quirky spot.

Local Delights

  • Discover exotic wildlife, engaging shows, kid-friendly rides and hands-on animal encounters.

  • Soak in the sun, stroll the sandy shoreline and enjoy Lake Michigan views at this popular beach.

  • Celebrate warm weather with music and food at the world’s largest summer music festival.

Local Culture

  • Step back in time with quaint shops, cozy taverns and European architecture on a cobblestone street.

  • Wander past riverfront galleries, lively eateries, entertainment venues and public art.

  • Find old warehouses repurposed to hold boutiques, trendy restaurants, markets and nightlife.

Experiences

Trip Ideas & Itineraries

Browse articles featuring the best of Milwaukee from its overflowing festivals calendar and historic venues to must-try dining experiences and can’t-miss cultural institutions.

Milwaukee skyline from Lake Michigan in Wisconsin