Where Texas Heart Meets German Soul

Fredericksburg captures the essence of Texas Hill Country with more than 75 celebrated wineries, breathtaking landscapes and vibrant German culture. From Wine Road 290 and trails at Enchanted Rock to pioneer museums and peach orchards, every experience reveals why this town is unforgettable.

Wine-country charm

Enjoy world-class wines and breathtaking landscapes along Texas Hill Country’s Wine Road 290 trail.

Outdoor gems

Hike granite domes, stargaze under dark skies and roam through endless fields of colorful flowers.

Living history

Delve into German heritage, World War II exhibits and presidential landmarks.

The Spirit of Texas Hill Country

Scenic Outdoors

  • Hike to the summit of this massive pink granite dome for panoramic Hill Country views.

  • Experience some of the darkest skies in Texas — perfect for stargazing and night photography.

  • Wander through rainbow fields of gorgeous blooms at the USA’s largest wildflower farm.

Celebrated Wine

  • Sip family wines, enjoy ranch-style ambience and snap photos at the Wine Barn.

  • Sample acclaimed Texas wines surrounded by fragrant lavender fields at this beloved winery.

  • Experience Mediterranean elegance and Texas hospitality at this hilltop wine estate.

Experiences

Shopping in Fredericksburg, Texas

Shopper’s Paradise

Browse over 150 boutiques and galleries lining Main Street and beyond.

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Pioneer Museum in Fredericksburg, Texas

German Heritage

Savor biergarten fare and explore German settler heritage at the Pioneer Museum.

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Luckenbach Post Office near Fredericksburg, Texas; Credit: Julia Ermlich

Luckenbach Post Office

This no-frills landmark offers a general store, dance hall and true Texas charm.

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Peach stand in Fredericksburg, Texas; Credit: Fredericksburg CVB

Pick Peaches

Stop at roadside stands overflowing with Gillespie County’s famous harvest.

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National Museum of the Pacific War in Fredericksburg, Texas

Meaningful Museums

Uncover U.S. history from the Texas White House to renowned Pacific War exhibits.

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Sipping wine in Fredericksburg, Texas; Credit: Trish Rawls

Visit Fredericksburg

See website Explore Fredericksburg