America the Beautiful isn’t just a campaign. It’s an invitation — to show up, look around, and let the place get into your heart. A place shaped by people, stories, and the kind of moments that don’t let go.
Welcome to the America The Beautiful campaign toolkit. Below you’ll find guidelines, assets, templates, imagery and logos for the campaign.
CAMPAIGN GUIDELINES
Campaign Assets
Accessing Toolkit Items:
To access the toolkit items, you will need a MediaValet account. If you don’t have one, you can register here: https://brandusa.mediavalet.com/register
For questions and trainings, please reach out to our DAM coordinator at [email protected].
Terms of use:
Usage rights vary by asset. Please see the Terms of Use attributes in MediaValet for details. Brand USA must review all assets prior to use or distribution. Please work with your travel trade market managers to coordinate content approvals. All advertisements require Brand USA approval. The Visit the USA / GoUSA logo must remain on all assets.
Note: Brand USA requests five to seven business days to review each item, depending on the volume of content.
*Asset links open the English (Visit the USA) versions by default. To switch languages, use the menu on the left to choose your preferred option.
Video Assets
Banner Assets
Print Assets
Social Media Assets
Please reach out to your Brand USA contact for your social media asset needs.